OUR WORK:

• BUSINESS   ADVISORY

• INFORMATION   TECHNOLOGY

• STRATEGIC    MARKETING

• SUNOCO

• ATWATER KENT

• BURNER TIP

• PARTS AND LABOR

• PHL

• CLIENTS

PHL
voyage of discovery:


click here to view more...

The Philadelphia International Airport (PHL) serves as the principal gateway for the fifth largest metropolitan population in the United States. On May 16th, 2005, The Philadelphia International Airport and US Airways launched their first-ever flights from Philadelphia to two new European destinations: Barcelona, Spain and Venice, Italy. MFR developed and implemented the Media Launch Event themed “Voyage of Discovery”.

To bring the theme to life, MFR’s creative team designed invitations distributed to local media and eminent guests, along with a takeaway information postcard that showcased tradition, culture and interesting facts about Barcelona and Venice. An old world look was incorporated into the design to produce a festive and compelling visual and physical appeal to the media and guests. The designers intentionally incorporated features of both Spanish and Italian culture, resulting in a successful public relations event that maximized media coverage for PHL.