OUR WORK:

• BUSINESS   ADVISORY

• INFORMATION   TECHNOLOGY

• STRATEGIC    MARKETING

• SUNOCO

• ATWATER KENT

• BURNER TIP

• PARTS AND LABOR

• PHL

• CLIENTS

PHILADELPHIA GAS WORKS
burner tip conversion:


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As part of its plan to convert 45,000 customers to clean, green, and environmentally responsible natural gas, PGW launched the Burner Tip Conversion Campaign and chose MFR to design marketing materials necessary for the success of the program. MFR’s graphic design experts provided PGW with multiple creative concepts for mailers targeting preexisting PGW clients and communicating the value of switching to natural gas heating. MFR’s work had a strong visual theme and established a slogan as well as a commercial identity for PGW’s Burner Tip Conversion Campaign going forward. Additionally, while the aesthetics of MFR’s work were very powerful, the mailer also included useful information concerning the financial advantages and other benefits associated with switching to natural gas heating. The result was a visually appealing and highly informative marketing campaign that effectively spread the word on the advantages of PGW’s Burner Tip Conversion Campaign.