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ATWATER KENT MUSEUM
marketing & graphic design services:


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The Atwater Kent Museum, Philadelphia’s official museum of historical record, engaged MFR to help with its Marketing Planning strategy. MFR was commissioned to design a number of promotional materials including rack cards and an invitation. MFR was responsible for the development of several rack cards, including their concept, design options and layout. The rack cards will be distributed throughout the City, at the new Philadelphia Visitors Center and the new Constitution Center. MFR was also responsible for developing a self-mailing invitation to promote an upcoming exhibit at the Atwater Kent Museum entitled “The Living Landmark: Philadelphia’s Independence Hall”. This was a 6-month exhibit on the history of Independence Hall in Philadelphia.

MFR worked on a Marketing and Public Relations campaign for the Atwater Kent museum providing them with a complete Public Relations package and increased visitor traffic for the Museum. We promoted the events at AKMP, the History of Baseball Exhibition running until October 2004, and the Philadelphia Game, which commenced on May 27th to increase awareness of the Museum and build visitor traffic.